张克亮

发布者：经管学院网络安全责任人发布时间：2023-09-07浏览次数：1841

一、个人简介:

张克亮，男，1983年4月生，工学博士，毕业于大连理工大学经济管理学院管理科学与工程专业。讲师，硕士生导师。现任大数据管理与应用教研室副主任。

 

二、教学课程、研究领域与研究方向：

u  教学课程：大数据分析基础、大数据营销、国际金融等

u  研究领域：采纳研究、大数据分析、在线口碑等

u  研究方向：农业数据分析、企业数据分析

 

三、科研成果：

u  期刊论文

  1. Understanding Microblog Continuance Usage Intention: An Integrated Model. Aslib Journal of Information Management, 2016, 68(6)：772-792.。

  2. 手机微博技术-任务匹配的影响因素及其对用户采纳行为的影响——基于可用性视角的实证研究. 技术经济,2014,03：48-56。

  3. MST视角的GVT沟通影响因素案例研. 管理案例研究与评论,2013,05：380-392。

u  项目/课题

  1. 新文科建设背景下大数据应用管理人才培养模式探索与实践，2022，在研，主持人。

  2. 考虑平台类型的高参与度商品在线口碑影响研究，2023，在研，主持人。

 

四、荣誉奖励

  1. 大连市青年才俊

 

五、联系方式

  1. 联系电话：0411-84763562

  2. 电子邮箱：zhangkeliang@dlou.edu.cn



I. Personal Profile:
Zhang Keliang, male, born in April 1983, holds a Doctor of Engineering degree from the School of Economics and Management, Dalian University of Technology, majoring in Management Science and Engineering. He is a lecturer and master’s supervisor. Currently, he serves as the Deputy Director of the Big Data Management and Application Teaching and Research Office.

II. Teaching Courses, Research Fields, and Directions:

l Teaching Courses: Fundamentals of Big Data Analysis, Big Data Marketing, International Finance, etc.

l Research Fields: Adoption Research, Big Data Analysis, Online Word-of-Mouth, etc.

l Research Directions: Agricultural Data Analysis, Enterprise Data Analysis

III. Scientific Research Achievements:

l Journal Papers:

1. Understanding Microblog Continuance Usage Intention: An Integrated Model. Aslib Journal of Information Management, 2016, 68(6): 772–792.

2. Factors Influencing Mobile Microblog Technology-Task Fit and Their Impact on User Adoption Behavior: An Empirical Study from a Usability Perspective. Technology Economics, 2014, 03: 48–56.

3. A Case Study on Factors Influencing GVT Communication from an MST Perspective. Management Case Studies and Review, 2013, 05: 380–392.

Projects/Research Topics:

1. Exploration and Practice of Talent Training Models for Big Data Application Management in the Context of New Liberal Arts Construction, 2022, ongoing, Principal Investigator.

2. Research on the Influence of Online Word-of-Mouth for High-Engagement Products Considering Platform Types, 2023, ongoing, Principal Investigator.

IV. Honors and Awards:

Dalian Youth Talent

V. Contact Information:

Phone: 0411-84763562

Email: zhangkeliang@dlou.edu.cn