一、 个人简介
聂希刚，男，1970年6月出生，经济学硕士，毕业于辽宁师范大学政治经济学专业，副教授，硕士生导师。
二、教学课程、研究领域与研究方向：
u 教学课程：《市场营销学》
u 研究领域：市场营销、创新创业教育
三、 科研成果
u 期刊论文
大连金州新区服务业发展存在问题与对策研究，现代商业，2015.3
大连水产品市场营销存在问题与对策研究，现代经济信息，2013.3
u 专著/教材
《商务谈判》，清华大学出版社，2017.7，第3副主编
《企业战略管理》 清华大学出版社，2021.8，第4副主编
u 项目/课题
省社科联项目：“‘十四五’时期辽宁省参与中蒙俄经济走廊建设路径研究”（项目号），2021.7，主要参与人
省教育厅项目：“辽宁省海洋牧场高质量发展体制机制创新与实现路径研究”2021.6，主要参与人
横向课题：全国水产品一级批发市场调研评估，2022.4，主持人
五、 荣誉奖励
u 教学成果
2021年辽宁省互联网+创新创业大赛银奖指导教师
2020年辽宁省三创赛银奖指导教师
六、联系方式：
联系电话：0411-84763562
电子邮箱：nxg6789@163.com
一、个人简介/ Brief Introduction
Nie Xigang, male, born in June 1970, graduated with a bachelor's degree in Business Administration from Dongbei University of Finance and Economics in 1993, and obtained a master's degree in Political Economy from Liaoning Normal University in 2001. He is currently an Associate Professor and Master's Supervisor. His main teaching course is Marketing. Previously, he has taught core courses including Securities Investment, Investment Science, Commodity Science, Advertising, Principles and Practice of Contracts, Commodity Circulation, World Economy and International Politics, etc. His research focuses on Marketing and Innovation and Entrepreneurship Education. Since taking office, he has published more than 10 papers in related fields, served as associate editor for 2 textbooks, and as a member of the editorial board for 1 textbook.
二、教学课程、研究领域与研究方向/ Teaching Courses、Research Fields and Directions
Marketing,Agricultural and Forestry Economics and Management
Teaching Courses: Marketing
Research Fields: Marketing, Innovation and Entrepreneurship Education
三、社会兼职/ Social Roles
non
四、科研成果/ Scientific Research Achievements
1. 期刊 / Journal Paper
Nie Xigang, Sun Zhaolei. Problems and Countermeasures in the Development of the Service Industry in Dalian Jinzhou New Area. Modern Business, March 2015.
Nie Xigang, He Baohua, Zhou Wenyuan. Problems and Countermeasures in the Marketing of Dalian Aquatic Products. Modern Economic Information, March 2013.
2.专著/ Academic Monograph
Business Negotiation (Associate Editor), Tsinghua University Press, July 2017.
Corporate Strategic Management (Associate Editor), Tsinghua University Press, August 2021.
3.项目/ Projects
Project of Liaoning Provincial Federation of Social Sciences: Research on the Path of Liaoning Province's Participation in the Construction of the China-Mongolia-Russia Economic Corridor During the 14th Five-Year Plan Period (Project No.), July 2021, led by Zhao Wanli/Nie Xigang et al.
Project of Liaoning Provincial Department of Education: Research on the Institutional Mechanism Innovation and Realization Path of High-Quality Development of Marine Ranching in Liaoning Province, June 2021, led by Zhao Wanli/Wang Xiaobo, Nie Xigang et al.
Horizontal Project: Investigation and Evaluation of National First-Class Aquatic Products Wholesale Markets, April 2022, led by Nie Xigang.
五、荣誉奖励/ Honors and Awards
1. 教学成果 / Teaching Achievements
2. 荣誉称号 / Honorary Title
Instructor of the Silver Award in the Liaoning Province Internet + Innovation and Entrepreneurship Competition, 2021.
Instructor of the Silver Award in the Liaoning Province Three Creations (Innovation, Creativity, Entrepreneurship) Competition, 2020.
六、联系方式/ Contact Information:
电话传真/ TEL/FAX: 18940995545
邮箱/ Email: nxg6789@163.com